MTV rocks Cambodia
March 13, 2008
In yet another sign of the coming apocalypse, Variety passed on news of a deal to bring MTV to your telephone.
Viacom’s MTV is using fast-developing Asia as location for new tech and new media experiments.
Company this week unveiled its first 3G mobile phone play in Cambodia with Cambodia Advanced Communications, and a partnership with Shockwave in Japan.
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Pact in Cambodia sees MTV and Nickelodeon content offered to CADCOMMS’s 3G mobile phone subscribers. Provided under the ‘qb’ brand, video content will be delivered in mobile TV form or as video-on-demand.
Fast developing, Cambodia has unusually low penetration of traditional fixed line telephones and poor deployment of Internet services and its consumers appear to be skipping a generation of technology.
And then there’s this:
The qb launch will be marked by a Stacie Orrico concert in Phnom Penh’s Olympic Stadium with an anticipated 50,000 spectators in attendance.
Stacie Orrico? Talk about a jaded sense of humor. MTV comes to Cambodia and fronts up with a Contemporary Christian Music pop starlet. You think Duch will get a backstage pass?
